First
there was the hype of VHS tapes, wiping out the Betamax, and the wide
distribution they provided for film and videos only to later, slowly but
surely, be completely replaced by DVDs. Then blu-ray discs were introduced and
ran with the idea that they are of higher quality and a lot better than their
predecessor, the DVD. Most people, including myself, thought that it would be
the next thing and people would eventually have to replace their DVD players
with blu-ray compatible ones. That was until the breakout of on demand video came
to the forefront. Netflix is the most widely known name for on demand video
being able to reach consumers very easily first on the Internet, but now on
mobile devices, tablets, game systems and TV’s. Blockbuster wasn’t a direct
competitor and of theirs and neither is Redbox. Reed Hastings, the CEO of
Netflix, had big plans for the company since the beginning and challenged their
services to beat others to the homes of consumers. Of course with the rise of
great idea that catches on come a lot of companies that try to feed off of the
sales. Soon after emerged Hulu, Joost, Snagfilms and updates on already know
online media distributors like iTunes, Amazon, and Google. The competition
between online video distributions is happening along side the dying battle of
blu-ray discs and DVDs. Only key difference is the industry trends of Netflix
and their competitors overshadows that of the physical aspect of videos and
films. What has become apparent is that is the near future movie distribution
will rely heavily on the internet seeing as how easy access these medium for
video are and how they acquire new licensing rights to a lot of the popular
titles on TV and on the big screen. It will soon become clear for anything film
or production company that distributing online will the sufficient and smart
way to get their works seen.
References
Bacharach, S.
(2009). Leading Industry
Treads: The Future of Media Distribution
Retrieved September 23rd,
2012, from http://sambacharach.com/bacharachblog/leader/leading-industry-trends-the-future-of-media-distribution/
Ritchie, L. (2012). Distribute Online
[image]. Retrieved September 23rd, 2012, from http://www.lukeritchie.co.za/portfolio/distribute-online/
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