Movie Industry Ticket Sales

In response to Movie industry hits ticket sales decline on the nose

               Compared to 2010, a fifth of ticket sales to movie theaters in the US are down and don't seem like they are going to go up anytime soon. Nowadays, movie torrent downloads are at a great high is very detrimental to the film industry and movie theater chains. The set backs torrents cause have been around for quite some time, though, and the decline of customers increased for other reasons that film industry buffs think could be the come up of Netflix and 'on demand' movie purchases. Gerry Lopez, a chief executive of AMC said, "I believe we have long term systemic challenges that we must over come..."So to compensate, a lot of theaters remodel and spend more money for theaters that can play 3D movies. The 3D effect is great, and most people are aware of or seen Avatar but the cost for 3D isn’t so great. More and more movies are being produced in 3D or are given the effect when they hit the theaters. The idea is great to get people out of their homes and into the movies, but the cost to the industry is not helping anything. If a movie flops, it flops, but if a 3D movie flops, it does along with the extra money put in to glorify it. Adam Fogelson, Chairman of Universal Pictures, said, “I see no path to a healthy future for our business that doesn’t include vibrant, growing theatrical movie going attendance.” I agree with him and, on my way to make my own ground in the film industry, believe that until we can meet the home experience with the movie theater experience halfway, only then can we see any recovery in the statistics that have gotten lower in recent years. That or crackdown on the distribution of torrents, which is easier said than done. A Netflix-isque idea wouldn’t hurt if it were innovated in the appropriate way to see profit in the long run. If the audience won’t come to the product, the film industry just may have to take the product to them.