With my
product pitch final project approaching and since I haven’t really set my mind on one idea yet I wanted to research and talk about
the product development for an upcoming feature film.
As a lot of us are aware the highly anticipated blockbuster, The Avengers,
is almost here. With the release just 16 days away most of the marketing and
management of the project has already well been put into motion. A product
created to help promote the film and something I thought was very different for
the type of movie The Avengers is, caught my attention.
Earlier
this year, on February 10th, through a press release it was
announced that official Marvel colognes and perfume line would be launched by
the release of the film. Created and produced by JADS International, a well
established fragrance company, there is a specific cologne or perfume designed
for each avengers team member, excluding Hawkeye, as well as one for the SHIELD
organization and the film’s villain, Loki.
Overview
Patriot
Cologne, inspired by Captain America, has hints of green lime, white pepper,
dry oak wood, sandalwood, and tequila collectively meant to pay homage to the
everyday man.
Mark VII Cologne, inspired by Iron Man, is comprised of mandarin and jasmine meant to embody the billionaire persona Robert Downey Jr. gives as his portrayal of Iron Man.
Worthy Cologne, inspired by Thor, is a combination of bergamot, frozen ginger, and wheatgrass with hints grapefruit meant to create a masculine God like musk.
SMASH!, inspired by none other than the Hulk, is mostly dry
musk and warm cedar. Meant to compliment a range of emotions with emphasis on
Hulk’s favorite, anger.
The Black Widow Perfume is comprised of citrus, caramel and
honey with a blend of bitter chocolate. Kind of sounds edible so I know it’ll
leave woman smelling good.
Infinity Formula Cologne inspired by Nick Fury/S.H.I.E.L.D.,
is labeled to be for men and woman even though cologne is in its title. The
fragrance is created with a blend of citron, tonka bean and quaiac wood.
Lastly, Mischief Cologne, inspired by Loki, is an additional
unisex cologne of the line that combines green tea, amber and cardamom.
I don’t know the half about fragrance development or how
exactly these colognes would smell mixed but I wanted to blog about this,
beyond that I have to do a product pitch, because this is a great idea and
product to represent the very different characters. As most of us know, The
Avengers is a team made of various big name Marvel characters and this product
just helps show their own individuality in the film.
The line is set to release nationwide on the movie’s
premiere date, May 4th; the colognes have already become available
for online shoppers. If you’re a
fan go check out The Avengers fragrance, I know I will.
See you at the
premiere!
No comments:
Post a Comment