For this blog I wanted to look into the process and use of
product management in the film industry.
Step 1: Initiating
After the inception for an idea for a screenplay, the product
development, the idea built upon to create an overall vision for what the end
result is hoped to be. There is no set time for this step and could potentially
be the longest one of the film making process. An approximate budget is made in
this stage involving what the budget would allow and potentials for actors in
selected roles for the film.
Step 2:Planning
In the preproduction phase, the line producer makes a more
concise and accurate budget. All the crew members are hired for production and
schedules are made to get an idea of how long the production will be and set
forth a timeline for it’s creation. Each aspect of the film is planned out in
depth including locations, music, costumes, talent, and release date among
other things and promotions and product marketing for the film can begin.
Step 3:Executing
In this phase, the production and postproduction phase where
everything that was planned is carried out and is done as closely to the
schedule that was laid out as possible.
Step 4:Monitoring and Controlling
This phase is done simultaneously with phase three and is
solely to make sure the production abides by what was planned is every
department of the film. Any problems that may occur are sought after and fixed
to the best of the production teams ability.
Step 5:Closing
The last process of the project and once there is a product,
the film, screenings are held by the stakeholders in the film to ensure that is
the vision they want and is the product they want to move forward with. After
the producers approve the film, it can then be marketed and promoted for the
distribution method that is chosen for it.
McDonald,
D., (2006). What Kind of a Project Manager is King Kong. Retrieved March 31,
2012, from: http://www.ddmcd.com/managing-technology/what-kind-of-a-project-manager-is-king-kong.html
Host
Broadcaster (2012). Free Tips Tools and Templates. Retrieved March 31, 2012
from: http://www.hostbroadcaster.com/resources/
Dekker
LTD (2007). Project Management in the Film Industry [PDF], Retrieved March
31, 2012, from: http://www.dekkerltd.com/library/DPPMF2007_Vince_Marcello_Project_Management_in_the_Film_Industry.pdf
PMP
Certificate Cost (2007). Project Management Professional [Image], Retrieved March
31, 2012, from: http://www.pmpcertificationcost.info/project-management-professional.html
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